Robb & Robb had built a website with the intention of drawing in more of the type of clients they wanted to work with. They wanted to leverage search marketing to establish their reputation as experts in their field, and demonstrate a track record of securing multi-million dollar verdicts. But their website was not performing as expected—and after several years of effort, their business continued to come mainly through word of mouth.
They came to RankSmart and Ben Pfeiffer through a mutual industry acquaintance. Ben got to work immediately, conducting in-depth competitive research and designing a strategy for capitalizing on a profitable, high-potential niche in aviation law and helicopter crash litigation.
The ultimate strategy was a long-term SEO campaign that combined organic and paid search. These two elements worked in tandem, with the paid search campaign serving as an engine for immediate visibility. Ben’s team crafted compelling ad copy based on precisely-targeted keywords aligned with search patterns common across the target audience.
Ben used Google Ads and other platforms to strategically position the law firm’s advertisements to maximize exposure to the clients most actively seeking legal assistance. Meanwhile, the organic search campaign built a solid foundation for ongoing sustainable growth, increased website traffic, and a stream of qualified leads that steadily grew over time.
Ben took a long-term approach to organic SEO for Robb & Robb. Over the years, he elevated all aspects of their online presence, overseeing website migrations and redesigns, SEO, content development, vendor hiring and management, keyword research, and paid search. He has guided the company in staying one step ahead of disruptive changes in the SEO and digital marketing industry, ensuring a strong, solid foundation for future growth.
Elevated all aspects of their online presence, overseeing website migrations and redesigns, SEO, content development, vendor hiring and management, keyword research, and paid search
Today, Dexerto’s brand is stronger than ever, with its journalists winning multiple high-profile industry awards—and its team is well positioned to handle any SEO challenges that come its way.
985.2%
increase in organic
search traffic
10,211.9%
increase in traffic
Top 3
rankings for over
100 target terms