SEO Case Studies
For professional SEO's, the accomplishment at the end of the day is seeing top rankings obtained for client's websites. Not only is top rankings an accomplishment but so is better profits, better conversions, better research, better websites, better communication, and better information for making decisions. An SEO is much more than a search engine optimizer. Most often with each client we work with, the level of service we provide goes beyond search engine optimization and encompasses smart information for creating a successful business online. Such a well packaged and comprehensive service is incredibly valuable to our clients and we love to see them succeed because of it.
Below is a list of several case studies and past results we have obtained for clients. We take privacy very seriously, and because so can't release all the details of each project or clients we have worked on in the past.
Case Study #1
Site URL: http://www.ediets.com
Initial Observations: eDiets.com is the largest and most popular dieting resource center on the internet. They were suffering in the search engines as their website was no completely optimized nor was the site very accessible to search engine robots due to frequent updates and complicated dynamic technology throughout the site. The site was designed and developed to achieve the highest conversions possible for converting visitors to successful dieting sign-ups. However they did not consider the impact such development would have on their search position. This was opposite with what we normally see, where sites are designed first for visual appeal and then visitors, and lastly converting those visitors into buyers. eDiets was in a unique and benefical position for using hiring an SEO company to turn things around for them.
Based on special request by eDiets, we developed a detailed 47 point Competitor SEO Analysis report describing every minute detail that the 5 selected competitors were doing in search engines. All of the information was compiled and compared against the current position of eDiets in the search engines. From that information we were able to understand the space of the online dieting industry and level of competitiveness that eDiets was up against. This information proved very helpful to eDiets as we were able to present information they had not considered before further helping them to make educated decisions.
Results Summary: eDiets was successfully able to increase significantly the positions of their initial target keywords. Use information we prepared for them to make better decisions regarding site setup and for considerations for the future success in the search engines. We were able to add a many new top rankings for many internal sections of the website. Some sample keywords: Diets - #1, Atkins Diets - #6, Weight Loss Diet - #1. Total of 350+ top ten rankings.
Case Study #2
Site URL: http://www.castlehillinvestments.com
Initial Observations: Castle Hill is the leader in real estate investment properties in the central Texas area. They recently launched their new website and needed immediate services to help manage, monitor, and create their online campaigns in Google Adwords and Overture Precision Match. They also needed complete optimization services and promotion for all the major search engines. They were looking to target investors of certain caliber both locally and nationally. Some of the initial problems included redirect problems and duplicate content issues relating to multiple domains being directed to the website. Yahoo had spidered the correct domain, Google did not. Additional issues related to working with the Google Sandbox, an issue affecting new websites placement for competitive terms in the Google serps. Starting a link building campaign from scratch, and successfully reaching a narrow demographic with both organic and paid search.
Solutions: We conducted detailed keyword and competitor research analysis to outline the particular industry Castle Hill was up against online. Optimization was accomplished across the entire website focusing on the specific HTML code, meta data, titles, headers, and consideration for dynamic technologies powering a database of listings of local properties. Redirect problems were analyzed and solutions established to fix spidering problems. Set up campaigns in both Y!SM and Google and expanded original ads out to more specific ad groups. Conducted testing on ad copy and key terms that returned higher click through rates.
Results Summary: Within 1 1/2 months Castle Hill was able to rank #1 and top 5 for many of its target key phrases resulting in considerable investor interest in their business. Update June 2007: After 3 years as a client of Rank Smart's and many milestones and consistent top rankings. The Rank Smart staff was able to solidify #1 rankings for their primary term "austin investment property" in the 4 major search engines: Google, Yahoo, Ask, and MSN. and many successful rankings After Online PPC campaigns proved extremely successful in generating interest from national investors seeking investment oppourtunities out of state. Helped achieve a ROI that was so high that the first month advertising in Google and Overture allowed the client to fund the account to pay for the entire year of advertising. Successful reversal of redirect and duplicate content issues. With 6 months was able to put client in the top ten for selected terms in Google, successfully curtailing an aging delay since lauching website in 2003.
"I am delighted with you as a vendor – more than I can say for almost all of my other vendors." - Robert G.
"WOW! That is the best hour I have ever spent with an SEO! We will get started right away on your suggestions." - Sam W.
"Benjamin, after working with several "optimization" companies over the past five years, we have finally found the company that works - yours! Even without your post-ranking report message, I know it was working by the quantity of phone calls & sales tripling here in our office." - Jim L.
"Very well done. You ROCK!" - John S.
"We have seen remarked improvement in our positions and traffic since optimization was complete. Thank you for your timely progress and communication" - David G.
"Thanks for being so proactive and responsive on this project. Hope to work with you again real soon." - Steve R.
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